What Exactly Is Abstract Art?
While realism art attempts to reflect actual truth, abstract art aspires for the polar opposite. Early abstract painters of the late nineteenth and early twentieth centuries employed color, form, shape, and line to produce paintings, sculptures, and drawings that were purposely free of identifiable objects, landscapes, and people.
The Abstraction gave artists unprecedented freedom to experiment with creative processes, allowing them to alter the traditional definition of “art.” (Schapiro, M., 1937.)
What Are the Benefits of Abstract Images for Design Projects?
Many notable graphic design styles, such as the 1950s Swiss Style, the 1980s Memphis Style, and the 1990s Minimalism, drew inspiration from the realm of photography.
Abstract art. Geometric shapes, basic layouts, and bright colors are all distinguishing features.
Throughout the twentieth century, graphic designers looked to abstract art forms to inspire commercial work for posters, publications, packaging, and branding. Why is abstract art so appealing to designers?
Abstract art is extremely adaptable. Because actual items or people are not depicted in abstract imagery, designers can employ these image types in various contexts.
In various projects, Abstraction focuses on the visual atmosphere and individuality. rather than the realistic content of the image, As a result, the designer might provide a design with a certain style and feel by manipulating color, shape, and pattern, maintaining design neutrality
Second, abstract visuals have a strong psychological impact. Several studies have indicated that abstract art may have major emotional impacts on the spectator, possibly because Abstraction frees the brain from reality’s domination. A 2012 study found a clear link between seeing abstract art and sensations of enjoyment. With this in mind, astute designers and companies may control viewers’ emotions and potentially enhance the probability of a product being purchased.
Finally, in public perception, abstract visuals are associated with modernism and the avant-garde. Businesses that want to be associated with a feeling of modernism and a forward-thinking approach frequently utilize abstract images in their branding and marketing.
Discover the Top 10 abstract art styles that designers frequently use.
Paint Splatter, Drip, and Splash
Paint spatters, pictures and drip textures, inspired by the work of American Abstract Expressionist Jackson Pollock, add a diverse and dynamic atmosphere to creative projects. These pictures are particularly appealing as backdrops for packaging and large-scale print designs, such as posters and banners, since they add color, texture, and movement to layouts while providing a surprisingly consistent and varied backdrop for typography and logos.
Block Color
The work of American painter Mark Rothko, known for his large-scale “Color Field” paintings, pushed art to new depths of Abstraction. His
The psychological and dramatic possibilities of block color were explored in massive paintings. Look to Rothko’s work and the work of Dutch painter Piet Mondrian, an early proponent of Modern Abstract art, for vibrant, graphic inspiration in your creations.
These painters were major sources of inspiration for the International or Swiss Style designers of the 1950s. And it’s no surprise: basic blocks of color provide a simple and attractive backdrop to grid-based layouts.
Marbling
Suminagashi, the ancient Japanese marbling technique, is said to be one of the earliest types of abstract art, with the first documented example originating from the 10th century.
Before transferring it to an absorbent medium, such as paper or cloth, the artist floats colored ink on water. Each marbling technique is distinct, and the results are ethereally gorgeous and abstract.
Because marbled papers were used to make books throughout the 18th and 19th centuries, this art style is closely connected with publishing and intellectualism. Use marbled backgrounds in a book or stationery designs, or websites to provide a more tactile feel to a digital design.
Cubism
At the turn of the twentieth century, painters Pablo Picasso and Georges Braque attempted to depict all potential perspectives on a topic or object at the same time.
Cubism is an abstract art style in which loosely recognized subjects seem fractured and geometrical due to the experiment.
The technique was further developed by Russian painter Wassily Kandinsky, who abstracted the Cubist style and is often regarded as the founder of Nonfigurative painting.
Designers may now update cubism with low-poly backdrops and architectural planes, giving background textures, vector graphics, and app designs a 3D, immersive quality.
Line Drawing
Joan Miró, a Catalan artist, mixed abstract line drawings and paintings with the surrealist subject matter. Much of his work employed was affected by the lithographic printing method, which may have contributed to the graphic mood of his work.
Abstract line art, in which basic, continuous lines are utilized to create forms and shapes, is a trademark of Miró’s work and that of many other abstract painters working in the 1950s and 1960s.
Line art is lovely in its simplicity, and designers may use it to express thoughts as well as create symbols and logos.
Memphis Style
The diverse Memphis Style is the outcome of a movement started in the early 1980s by a group of Italian designers, architects, and artists. Memphis style emphasizes geometric, strong color, and pattern and draws inspiration from various art forms ranging from Art Deco to Kitsch.
Some critics dismiss Memphis’ lively, experimental spirit, while others like it. Contemporary designers have rediscovered and revitalized the Memphis Style, and corporations have learned that the style’s joyous attitude is beneficial for attracting and converting customers.
The Memphis Style resurgence is entering three-dimensional territory this year. CAD-generated renderings and eye-catching 3D backdrops provide a new dimension to the aesthetic.
Organic Abstract
The abstract organic art style is distinguished by fluid, curved shapes and subdued mid-century hues. During the 1950s, artists like Charles and Ray Eames rediscovered and recreated indigenous art techniques, resulting in organic designs and emphasizing natural materials, textures, and colors.
For decades, the abstract organic style’s simple elegance has made it a solid favorite among designers, many of whom use it for branding initiatives, advertising, and packaging.
Organic forms and drawings that are crudely made might serve as sophisticated flat designs. Alternatively, consider using 3D abstract drawings as the background of website layouts.
Halftone
Halftone refers to the dotted appearance produced by printing pictures into a sequence of dots. Pop painters like Andy Warhol and Roy Lichtenstein imitated the effect. During the 1960s and 1970s, these painters frequently attempted to make their works resemble newspaper billboard advertisements.
Designers may provide a vintage feel to layouts by employing halftone backgrounds or overlays.
Alternatively, experiment with varied halftone designs to add texture and interest to a gradient pattern. Bright, eye-catching hues are a natural match for this pop art-inspired effect or monochromatic to emphasize the effect’s newspaper origins.
Surrealism
While not technically abstract, Surrealist art attempts to generate a warped representation of reality by altering realistic images. Psychoanalysis, a developing field of research and practice in the early twentieth century, impacted artists such as Salvador Dal, René Magritte, and Frida Kahlo. Their paintings and sculptures attempted to broaden the mind’s creative capacity by contrasting.
Despite being rendered obsolete by abstract modernist art, surrealism continues to inspire artists and designers. Today, who appreciate the style’s capacity to surprise and thrill the observer.
Look for off-kilter photos of sculptures, objects, and people to include surrealism in your work. Look for ideas that employ distortion, splicing, or strange notions to add a new twist to editorial graphics, posters, and website images. Illogical and unorthodox imagery.
Sculpture and Abstract Relief
Painting is frequently regarded as the major medium of abstract art. Many artists, however, turned to sculpture and relief to bring abstract thoughts into a 3D shape.
For ultimate abstract inspiration, go to British artist Barbara Hepworth. Her gigantic metal, stone, and wood sculptures reflect the height of Modernist innovation between the 1930s and 1960s.
3D textures and relief imagery inspired by Hepworth and her contemporaries will benefit even flat designs.
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